500 Unique Business Name Ideas
As a future-but-not-yet-hugely successful startup, you want to pick a business name that grabs and holds your audience’s attention.
In this post, we’ll share with you the step-by-step process of crafting a catchy, unique, and memorable business name.
But that’s not all…
We’ll also share 500 unique business name ideas that you can use right off the bat.
Sounds interesting? Then let’s get this show on the road.
A Step-by-Step Guide to Naming Your Business
Step #1 – Know Your Business
Before you brainstorm for unique business name ideas, find the answers to these questions:
- What are the core values of your business?
- Who are your target audiences?
- What services or products are you offering?
In other words, you need to have a clear idea about your business’s goals, mission, value proposition, and target audience.
Have you already penned a business plan? If so, that’s a good source to review to answer these questions. If not, you should do the necessary research before moving to the next step.
Step#2 – Brainstorm Descriptive Keywords
Now that you know your business’s core focus, think about keywords that suitably describe your business. Try to come up with as many descriptors as possible, as then finding those that reflect the brand image you would want to create will be easier.
For instance, in case you are launching a photography business, keywords such as “capture”, “camera”, “snap”, “lens”, “shoot” and the like are great starting points.
And since we are it, you may well want to plug in each of your keywords into our Naming Generator tool to get a bucketful of cool business name ideas.
Step #3 – Consider SEO
A great business name is one that potential customers can easily find online while performing a search. Therefore, take into account how well your brand name can position you on Google and other search engines.
You should consider the following three factors while making this evaluation:
- Keyword Search Volume
Using a high search volume keyword in your business name is a great strategy. It may help you put your brand name in front of more people. For instance, “24 Hour Gym” may appear for all customers searching for a fitness club that’s open all day and all night.
- Authority
Ideally, you would want to target a keyword for which the competition is not too heavy. If it is, consider some other important keyword.
For instance, let’s say you pick “Five Star Cafe” as a name for your café business but find the search engine result pages for this particular keyword is heavily dominated by Yelp and other review websites. In that case, you may not be able to accumulate enough authority to challenge top results. As a result your name may not appear on the first search engine result page even when potential customers are actively looking for you.
- Search Intent
Google and other search engines have only one goal: to deliver as relevant search results to users as possible. For this reason, when brainstorming a business name, ensure it is line with search intent. Here’s an example to understand this better:
Let’s say you are launching a new Gym. In this casing, picking “Improve Your Fitness” as a name for your business may not be the best strategy. That’s because people searching for “improve my fitness” aren’t looking for a fitness coach or club but rather strategies to stay fit.
Step#4 – Pick a Name Style
There are a number of ways to craft a unique business name. One option, as said before, is to use a highly search keyword in your brand name. Other options worth considering are:
- Use puns
Examples: Reiking in Health (for a Reiki business), Tequila Mockingbird (for a bar or pub business), SOFA So Good (for a furniture business), Lord of the Fries (for a fast food joint business), and MEAT U There (for a restaurant business)
- Combine two or more words
Examples: Harmoneace, Metlife, KeyCorp, Equifax, GeoPark, and TruGreen.
- Use a metaphor
Examples: Amazon, Nike, Quartz, Monocle, and Patagonia.
- Use a single word
Examples: Apple, Google, Yahoo, Uber, and DRIP.
- Include your name
Example: Lipton, Heineken, Stress Less with Tess, Susanna’s Morning Yoga, and Joe the Carpenter.
Step#5 – Check the availability of .com domain and social profile
Last but not the least, check whether the desired name is available for domain registration and social media handles.
Ideally, you would want .com domain because they are not only easy to recall but also the most frequently used. Besides checking the availability of domain, make sure social media handles for the shortlisted name are available. The last thing you would want is to have different social media profiles as that will only confuse your potential customers.
You can use our Business Name Generator tool to check for domain registration and social media profile availability. If the name is available, our tool will help you hunt the best deal on hosting and provide you with an amazing bonus bundle.
And in case you are still struggling to find a suitable name, consider picking one from the list below.
500 Unique Business Name Ideas You Can Use
If you happen to like any of these business names, feel free to make it yours. However, don’t forget to first run it through our Name Generator tool to check its availability.
- Shearshank Redemtion – Check Availability
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- Greenizon – Check Availability
- Business Fluence – Check Availability
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- Dolly pose – Check Availability
- Roll Up – Check Availability
- AWElynx – Check Availability
- Hot Takes – Check Availability
- Slow Trot – Check Availability
- For The Thrill – Check Availability
- Shytter – Check Availability
- Thrill Of The Chase – Check Availability
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- The Orchid – Check Availability
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- Freestyle – Check Availability
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