Domain Names

How Important is it to Match Your Company Name with Your Domain Name?

The goal (not to mention, the logic) is really simple: you want people to be able to type in your business name and land on your website. This was no problem back in the day – but business owners of today face a bigger challenge. With over 220 million domain names already registered, it is now quite difficult to secure a dot-com domain name that matches your new business name to a T.

How important is it to match your company name with your domain name? While matching one’s business name to the corresponding domain name was, once upon a time, believed to be essential, this notion is not as relevant in these modern times. It’s been established that a good domain name is short – seven characters long or fewer, ideally. The next important element is that it also needs to be available for registration. If the goal of your website is to gain leads and search traffic, then keywords are what’s essentially more than an exact match. On the other hand, if the goal of your website is to simply have a web presence for the convenience of your customers who are already familiar with your business, then a domain name that matches closely with your company name could be more effective.

If your business model is heavily-rooted to the worldwide web, then an exact-match domain name should be your prime target. Companies like Netflix, Spotify, Yelp, and yes, Google have people automatically “defaulting” to their company name when typing on the web browser bar. Also, an exact-match domain name helps you get found by search engines, instead of losing your potential customer/s to someone else.

But if your business is mainly transacted offline, then you have more leeway should an exact-match domain name is not available to you. Many “brick-and-mortar” businesses (such as restaurants, hotels, gyms, etc.) include their geographic location in their domain names. You may want to consider if you’re in San Francisco or if you’re in Cleveland. You get the idea. Doing so likewise helps to increase your search engine visibility as many people typically search for retail outlets, hotels, and the like by location.

When formulating a branded domain name, the number one question you need to ask yourself is this: what works best for your customers? What would uniquely capture your business’ identity and will stay top-of-mind among your target audience? Fine, go with a long or short domain name so long as it’s memorable, relevant, easy to spell, professional, and unique.

Do I Need to Include LLC in My Domain Name?

First things first, a limited liability company (LLC) is a business type that combines elements of a partnership, sole proprietorship, and a corporation. This ensures that the owner/s of the company is/are not personally liable for the company’s debts or liabilities.

If your business is registered as an LLC, you might think of adding the acronym to your domain name. You can do so, yes, BUT a problem may arise should your business structure change down the road. In other words, say you started out as an LLC and so you registered But what if you need or decide to change the legal structure? Your registered domain name will no longer match your business structure, thus requiring you to re-register a matching name anew. And what if the version of your business name without the “LLC” is unavailable? Therefore, it’s more practical to skip the LLC.

Also, the “LLC” in a domain name may be inadvertently left out (or forgotten), landing your potential visitors onto the wrong website.

So, please, make it easy for yourself and your potential customers and just drop the business structure from your domain name. If the goal is to just distinguish yourself from a similar business, secure a keyword-rich domain name instead.

What is the Easiest Way to Check if my Business Name is Available as a Domain?

The first place you want to start to find your domain’s availability is with our FREE Naming Generator.

Naming Generator Domain Search Image

It will allow you to quickly search the availability of your name. If it’s available it will allow you to quickly secure the domain at the best possible price from some of the biggest companies in the industry.  If it isn’t available it will give you a lot of closely related naming ideas that are available.

The old manual way to see if your preferred domain name is available is to search it out. In your web browser, type in Try checking your business name dot-com, dot-org, dot-net, etc. on the end to see if any business entity comes up or if there is a similar business out there that could be in competition with your brand.

If no functioning website is associated to that domain name you want, you’ll see one of these two things. Either you see an error page, or you see content on the page that offers to sell you the domain name. Please do not get tempted by such an offer to purchase the domain name. These kinds of offers usually mean that the domain name is already registered to another business or entity. It may be available for sale by that business or entity, but the parked post will likely charge you more (think: middle man).

If you get an error page, you know that the domain name is available. Once you’ve determined that is no active website for your preferred domain name, what you will want to do next is check the WhoIs record for the domain name. WhoIs is a record of domain names and provides the history of a particular domain name. Here, you can see if that domain name has ever been registered to another company or individual and when. If the WhoIs record shows that the domain name is currently registered to someone else, this means the domain name is not available (even if there is no active website associated with it).

The domain name for your business’ website is an integral part of your branding. A domain name that is highly relevant to your business is instrumental in your customers’ ability to find you. The whoIs will offer you the option to purchase the domain name if it’s available, but a word of advice: this is not usually the best option. A good domain name registrar will provide more services than simply registering your choice of the domain name. After checking WhoIs, a good place to turn next is, a free online domain name generator tool, that will not only help you come up with available domain name ideas for your business but will give you great domain name registrar recommendations, plus access to great web hosting deals.

Let me just reiterate that even if your business name appears to be available upon an online search, somewhere out there a competitor could be in the process of completing its unregistered business name. Act fast. Start here.


How do I Get Other Domain Ideas if My Company Name is Taken?

If your business name is already taken as a domain name, do not fret. There are workarounds. Take GlaxoSmithKline, for example. GlaxoSmithKline is a giant in the pharmaceutical industry, named as online. Not that they had any competition in name ever, but hear the story of their strategy out. There was a time GSK wanted to promote vaccine use, particularly for whooping cough. GSK created an entirely new website and with the domain name While is longer than the 7-character ideal, it is both memorable and concise. The website’s domain name clearly communicates the type of content that is being discussed on the said website.

Another way to approach the unavailable domain name pickle is to add location information, as earlier described. could be The geographic signifier can filter customers, ensuring they land on the right website, in the right location.

If your business name is unavailable to register as a domain name, all is not lost. A good online domain name generator tool offers free domain name suggestions, using your own ideas and your keywords, and will likewise offer good leads on domain registrars and web hosting services.


Does Your Logo Have to Match Your Business Name?

Technically speaking, a logo is really a graphic representation and so it may be hard to match it to the written word.  A business logo is effective IF it evokes the sense of the brand. Like how the swoosh does not have a single text on it, yet it is very much recognizable as Nike. Even wordmarks, such as the cursive style of the Coca-Cola brand. It is so richly stylized that it acts as a logo – it is distinctly Coca-Cola’s.

You’ll want your logo to stand out as different in the minds of your customers. Your logo should imprint on people’s minds; the more effortlessly, the better. A well-chosen business name and logo are both instrumental in helping you to stand out among your competition.

We go back to again. For this is not just a free online domain name generator tool that likewise offers recommendations for domain name registrars and web hosting providers. You can also get a free custom logo design when you use their FREE domain name generator and opt to use one of their hosting partners to register the domain you decide on. is pretty much your one-stop-shop in the journey to building you the best website ever.


We would emphasize that a domain name that matches your company or business name is appropriate when your website is essentially an online presence for your business. However, when marketing a certain brand, product, or service, a domain name that is short, catchy, and memorable would do the job more effectively. The perfect domain name for brand awareness can be the name of the brand, a keyword that describes your product or service, or a word abbreviation with no direct translation. Truly, there are several factors to consider when naming your business. While it may pose as a roadblock, you should not really let the availability of a dot-com domain name be a deal-breaker of sorts. If you were able to come up with a business or company name that works for you on many levels, there’s surely a way to find a domain name that will serve you just as effectively.


Domain Names

How To Choose A Domain Name For A Photography Website?

If you are a photographer looking to create a website for your business or someone looking to make a photography website for someone else, then you may be wondering: How do you choose the best domain for your photography site?

In this article, we will go over a simple process that is geared specifically towards photography sites and making sure you pick the perfect domain.

So, how do you pick the best domain for your photography site? Follow this simple 5 step process to picking the perfect domain name for your photography site:

  1. Stay Consistent With Your Business Name
  2. Understand Your Brand & Perfect Customer
  3. Follow Domain Best Practices
  4. Consider Potential Photography Appropriate Domain Extensions
  5. Use FREE Tools To Save Time & Money

Keep reading this article to understand more about each of these steps and learn how to pick the perfect photography domain – every single time.

Step 1: Stay Consistent With Your Business Name

The first step to creating a website for your photography business is making sure it aligns with your business name as closely as possible. If you already have a business name start by searching that in our Free Name Generator Tool.

Naming Generator Domain Search Image

If you are able to find an exact match then this may be your best bet. Especially if you are an established business with brand equity. You want to make it as easy as possible for potential customers to find you. Whether it’s to review past work or to purchase new work. 

The last thing you want is for a customer to get a great word of mouth suggestion from a friend, that previously used your photography services, only to have that person run home and look for you on the internet without being able to find you or being unsure if the website they find is actually you. So, the closer you can make your domain name to your actual photography business name, the better.

As a photographer there are also some great new photography related domain extensions that may work great if you really want to have your exact business name.  We will go more into these domain extensions later in this article.

Either way, we suggest plugging your business name into our FREE tool and starting there.

If you don’t have a business name yet, then reverse that idea.  Come up with a couple of ideas you like for a business name, check the domain availability first so you can make sure the business, domain, and social media names are available before choosing. It will make life much easier.

Step 2: Understand Your Brand and Ideal Customer

This should go without saying, but make sure you understand your company’s brand. Or if you are creating a new company, then consider this when picking a name and domain.

Words matter, so if you can pick a domain that exudes the qualities you are trying to represent, it will go a long way towards building trust in your potential customers eyes. 

People have a lot of options when it comes to picking a photography company, so you want to give yourself every edge you can.  Having a professional brand image can separate yourself apart from their friend down the street.

So, make sure you think about the brand you want and ensure the domain you select matches and amplifies that.

Don’t think it matters? Here is a simple example.  Would you rather get your photos from:

  • or 

I know it’s a silly example but hopefully it hits the point home.  So, think of those seed words that represent your brand and plug those into the Name Generator to get started.

Step 3: Follow Best Practices When Selecting A Domain Name

In this section, you will find general rules of thumb you should follow whenever possible when selecting a new domain name for your photography site.  These are principles that apply to all websites, but will give your photography site a small leg up if you followed.

Size Matters- And Not the Way You Think

When it comes to a domain name, remember the shorter the better. This is one case where bigger is not better.  Make sure you lean to easier/simpler domain names when you can.  This will make your domain easier to remember and inherently more valuable.

Make it Easy to Say & Spell

If you’re the world’s funniest wordsmithing photographer in town, your domain name isn’t somewhere you want to show that off. I love a good play on words or esoteric lexicon as much as the next guy, but remember your domain name is your digital calling card, don’t make it hard for your potential customers to spell or say. It will only cost your business customers and money.

Keywords Still Count for SEO

The old days of getting an exact match domain and instantly ranking at the top of the search engines is long gone. But, keyword rich domains still count as part of Google’s ranking algorithm. So, if you can have a domain that includes an important keyword. It can only help you in the long run.

Stick to Top Level Domains Whenever Possible

These days there are endless domain extensions for you to set up your photography website with.  In the end, if you can secure a top-level domain you will almost always be in a better position.

It will be easier for your customers to remember and type. Think about the last time you tried to type in a domain that wasn’t a .com, I bet you put it in with a .com at first and then had to go back and change it to the proper extension to find the site you were looking for.

If you haven’t you might have in-advertently visited or shopped someone else’s site. That’s exactly what we want to avoid for your photography business. The search engines also seem to favor top level domains.  So, if you can stick to the .com, .net, .orgs of the world.

Our name generator makes this easy by specifically calling out TLD options for you.

There is a slight exception you could potentially make with a photography site if you so choose…

If you really want a business name domain you could consider a few of the potential photography appropriate domain extensions below.

Step 4: Consider Unique Photography Appropriate Domain Extensions.

In this section, we wanted to provide a list of potential domain extensions that might be great for your photography business.


Here is a great domain if you want to make your company sound bigger than maybe it is, or highlight the fact that you are an all-purpose photography studio.  This is something that can be paired with your exact business name for a really sharp sound.


This one is pretty self-explanatory.  If you wanted to have your name and add .photography as the extension, it can become a digital calling card that now only gives your name, but also, clearly explains what your business does.  All in one neat package.

.Pics or .Pictures

.pics and .pictures are two other great potential domain extensions for a photographer. One is shorter and provides a younger/friendlier vibe, while the longer option portrays a more serious business brand. It really depends on you to pick the best option for your company.


Can be a great option for a photography portfolio site, or a photographer that focus on more artistic work.


If you are a photographer that also dabbles in camera equipment. Then the .camera extension could be perfect for you. Perhaps you do commercial photography and leasing of photo equipment. Then this could be a great option for you.

If you are ready to select your photography domain go to our Free Tool to find the perfect available domain for you.

If you want to learn more about why you should use our tool, move to step 5.

Step 5: Use A Free Name Generator To Find Your Photography Domain Name Faster & Cheaper.

If you haven’t guessed it by now, we really recommend using our domain name generator to find your next domain name.

But in case you are new here we wanted to give you the highlights of why it’s the next obvious step in your website journey.

Saves Time Finding You An Available Domain

Finding an available domain name is hard, it can be really hard.  If you choose to do it manually it can be frustrating and lead you to picking a so-so domain out of sheer fatigue.

We our domain generator will allow you to instantly find your perfect photography domain with a push of button.

Also Finds Available Social Media Names

Why manually go to each social media site to see if your potential name is available when our tool will do it for you instantly.

100% FREE To Use

Did we mention our tool is 100% Free to use! So, what do you have to lose?

Save Money & Time Securing The Domain

We don’t just help you find the perfect domain name, we also find and show you offers from industry leaders that will help you buy the domain, or sometimes get it for FREE as part of hosting. So, you can save money just by using our aggregated offers.


We go a step further for anyone that finds and secures their domain with one of our offers.  We offer you FREE bonuses to help you save money and for your website’s success!

  1. FREE DESIGNER CUSTOM LOGO DESIGN : We will have our designers custom design a professional logo for your new site!
  2. FREE E-BOOK – 27 FREE Website tools to save you money and time
  3. FREE VIDEO COURSES to help you launch a successful site.

All this just for getting the domain and hosting you need anyway at a discounted rate through one of our industry leading affiliate partners!

If you are ready to take-action, and start your photography empire, go to our FREE name generating too now.

Domain Names

How Should You Choose A Domain Name For Affiliate Marketing?

If you are looking to start a website for affiliate marketing, then the first thing you need to do is select an appropriate domain name for your site. In this article, we will go over exactly how to select the best domain name possible for your affiliate marketing goals.

How do you choose the best domain name for affiliate marketing? There is a simple 5 step process to ensuring you select the best domain name possible for your affiliate marketing website, every single time.

  1. Research & Pick the Right Niche
  2. Start with Your Goals in Mind
  3. Understand the Principles of Great Domain
  4. Research & Find Your Perfect Domain
  5. Secure It Quickly, When You Find It

In the remainder of this article, we will break down these 5 simple steps to picking a great domain name for your affiliate marketing site so you can take action today, and more importantly be confident in your decision.

If you already, have your affiliate niche in mind and want to find domain name availability,  us our free name generator tool here. 

Naming Generator Domain Search Image

Continue reading to learn the process in more detail, as well as uncovering simple FREE tools to make the process easier, faster, and less expensive…

Step 1: Research & Select The Best Affiliate Marketing Niche

If you’ve already decided on a niche then you can skip to, step 2 in the process.

But, in case you are still on the fence about which niche to go into then you will want to pay close attention to this step.  I’ve started a lot of websites over the years.

Some have been successful, some less so, and others have completely flopped.  The goal of this section is to help you better understand what makes a good niche so you don’t repeat my mistakes. 

Don’t get me wrong you can be successful in any niche, but some are definitely harder than others.  Niche selection can be an entire course or at least a significant number of lessons, but I want to give you the nuts and bolts in this article, so we can move on to your question about picking the best domain for your affiliate marketing site. 

But remember, “A bad idea with a great domain, still has a better chance of failing than the other way around. “

Understand The Competition

If you’ve been researching affiliate marketing for any length of time, then you will know that there are some conflicting suggestions when it comes to niche selection. 

But here is the long and short of it.  The less competition, the easier it will be to stick out from the crowd and get traffic.  This is true for Free organic SEO traffic, or even for paid traffic. The less competition for paid traffic, the less you will have to pay for it. 

So, whether you plan on taking an SEO approach or paid traffic, or a combo of both, realize the less competition you have the easier it will be to gain traction in the market. 

There is another side of the coin though that you want to be aware of.  Make sure you aren’t picking a niche that is so obscure that no one is looking for it, or that there is no way to monetize it.  We will get into that monetization later.

Use your common sense when it comes to deciding on the competitiveness of a niche.  Most of the time that won’t let you down. 

But, I also promised you that you would discover some great FREE tools throughout this article to make the process easier and cheaper.  These are tools I use myself. 

Free Tools for assessing the competition of your affiliate niche:

This is a free SEO tool that Neil Patel recently purchased. It allows you to do keyword analysis, competitor site analysis, and a whole lot more. Remember that keyword tools don’t have exact data from google, so when it comes to keyword volumes and competitiveness scores take them with a grain of salt.  But, this can help give you some data to either solidify or question your initial niche ideas. 

Google Adwords Key Word Planner

This tool is free and comes right from Google, it’s meant to be used to figure out advertising keywords and potential budgets. To get more exact volume numbers you need to have an active campaign, but you can get an idea about avg CPC using this tool. That stands for the Average Cost Per Click if you were going to bid on these terms in google.  The higher the CPC the more competitive the term usually is.  It also, usually means there is more money to be made with that market, so take that into consideration as well.

Sorry, to go so long on competition but I really wanted to make sure you had the bases to make the right choice for your next site. 

Google Trends

This is another free tool that is an easy way to see the historical trends of a topic. You can see if its seasonal, consistent, or on the upswing.  You can also compare two different topics to see how they compare relatively in terms of search interest.

Personal Interest/Knowledge

The next thing you should gage when it comes to picking a niche is your level of personal interest and knowledge or lack thereof.  If you are an expert in a particular niche or have a strong affinity for it.  Creating content for it will be much easier, and cheaper since you can easily do it yourself. 

Now, if budget is not a constraint and you plan on outsourcing everything then you don’t need personal knowledge or interest.  But where people go wrong is that they don’t even take the time to learn about the niche enough to know what the potential customers care about. 

“If you know what a customer needs, has problems with, or what they desire it will be much easier for you to position solutions to them in the form of affiliate products.  So, keep that in mind!”

Understand the Monetization Options

This seems obvious but trust me it is a step that a lot of people gloss over. I’ve been guilty of starting sites early on that interested me, without having enough foresight to investigate what the monetization options look like. 

There is nothing worse than putting in a ton of time and effort building out content, having it rank and get traffic, only to be left scrambling for affiliate offers that convert and make money. 

So, don’t skip this step.  Make sure you always vet your affiliate niche idea based on, the affiliate options you have.

Step 2: Start With The End Goal In Mind

You probably already got the sense from step #1 that when it comes to picking the right domain for your affiliate site and building out one that is successful starts with planning.

So, for step 2 take your planning to the next level.  Layout exactly what you want to accomplish with your affiliate site before you purchase a domain. Here are some of the questions you want to answer for yourself.

    1. What does your perfect customer avatar look like?
    2. What are some problems they need help solving?
    3. What value do you want to provide to the market?
    4. What is the best way for you to provide that value?
    5. Are there any leaders in your niche? How can you emulate/improve upon them?
    6. What is the sales process for your affiliate offer? Low Ticket vs High Ticket Affiliate Offer
    7. What does success look like? Write down your goals?
      1. Traffic
      2. Revenue

Once you have Steps 1 & 2 complete, you can now move on to step 3.

Step 3: Principles Of A Great Domain

Here are the general rules for picking the best domain name for your affiliate marketing website. Read these over and understand them. Also, understand that they are guidelines, and you won’t necessarily find a domain that meets all these characteristics.

If you do, grab it!

But, follow these principles and you will end up with a winning domain name every time.

Keyword Rich Domains

This is something that you will also hear different advice on. The days of just buying a keyword-stuffed domain and ranking is over, no doubt.  However, keyword-rich domains with quality content still rank well.  So, if you can find a keyword-rich domain then grabbing it can help. 

This is another example of doing the research in step 1 and 2.  If you know your market, if you’ve plugged it into Google’s keyword tool, you will know which terms have higher traffic. If you understand your perfect customer and what they are looking for, what they care about.  You will have insight into keywords that could have a lot of potential traffic, but more importantly, resonate with your desired website visitors.

Shorter is Better

Shorter domains are generally more valuable.  Just try to find single word domains. They cost a pretty premium as you have to buy them from someone else. 99.9% of the time. In general, the shorter the domain the easier it is for users. So, keep it short when possible.

Make It Easy To Spell

This goes along with number 2. But the easier to spell the better. This is really important especially when your domain is given out verbally.  You don’t want to pick words with multiple spellings or something that is easily misspelled. Anything that can cause confusion is a chance for a lost visitor.

Avoid Hyphens

Don’t use hyphens.  They typically aren’t looked on as trustworthy by visitors.  When is the last time you visited a well-known company and their domain name had a hyphen in it? Think about it. Never.  So, do yourself a favor. Avoid hyphenated domain names.

Stick to Top Level Extensions

There are thousands of extensions out there. But the main top-level domains are still your best bet for credibility and love from the search engines.  So, if you can stick to the, .com, .net, .org, extensions of the world.

Make it Easy Say

Again, you want word of mouth for your website. Or you may be doing some video or podcast marketing. The last thing you want is a domain that people can’t pronounce. So, pick a domain that is easy to read and say.

Think About Your Desired Brand

Know what you want your site’s brand to be.  This will be important as you pick the domain name and logo.  Word choice can be subtle but have a big impact on your over brand. So, consider this before you pick your domain.

Check Social Media Name Availability

This is often overlooked. But if you want to ensure brand continuity check social media platforms for corresponding name availability.  You don’t need to have your name available on every social media network. But if you are between two different domain names where everything else is equal, and one has more availability on social networks. Then go for that one. In the next session, we will tell you about our FREE name generator tool, which will also find check your social media names.

Keep The Future Growth In Mind

Finally, keep your long-term growth plans in mind.  If you plan on expanding to adjacent topics or products, make sure you pick a name that isn’t too narrow.  The last thing you want is a domain name like if you are planning on covering other planters, or even better, other garden tools. Ok, so that was kind of a corny example, but hopefully, it hit home.

Avoid Trademarks

You definitely want to avoid using trademarks in your domain. This may be tempting. Say you find a great piece of software that you want to be an affiliate for, and you plug in “Softwarename” Review in our name generator tool. There is a good chance our software will find an available domain for you. But, don’t use it! While the domain may be keyword rich and really tempting. You don’t want to put yourself in a position to receive a cease and desist letter from a corporate lawyer promising to sue you if you don’t take it down.  This happened to me a long time ago, and honestly, it wasn’t even done on purpose.  But the company that had its trademark well established had its name in my domain. So, I had to rebrand the entire website and move it to another domain.  Just do yourself a favor and avoid it. Pick another great domain our tool spits out to you.

Step 4: Research & Find The Actual Domain Name

Now that you know how to set yourself up for success when picking a domain name, and what to look for in a winning domain.

It’s time to find an available domain that meets all the parameters we talked about above. 

The good news is while more and more domains are registered every day. It’s never been easier to find a great domain.

We recommend using a domain name generator, our name generator to be exact:

Here is how can help you find the perfect domain name. 

  • You just feed it a seed word or two and our FREE tool will instantly offer up hundreds of available domain names. Saving you hours of time manually searching for these domains yourself.
  • Our naming tool will also allow you to instantly search social media networks for the corresponding availability.

Our Free Software doesn’t stop there.  Read the benefits of securing your new domain through our free tool and how it can help you save money and get FREE Domain Logo!

Step 5: Secure it Quickly

Thousands of domains are registered every day, so you want to snap up a domain quickly once you find it. 

So, once you find a great domain using our FREE tool. We take it to the next level by:

  • We provide the latest discounted offers from the top hosting companies on the planet. This will let you get industry-leading hosting at a discounted price, and a lot of times you’ll even get the domain registered for FREE!
  • We are giving a huge bonus to users that choose to get their domain through one of our affiliate offers.  We are going to provide you with a FREE professionally Designed Logo for your new website!
  • Plus, we are giving you’re a couple of bonuses:
    • E-book: 27 FREE website tools that you must have to save money and time!
    • FREE course on how to launch a successful affiliate site.

So, if you are ready to find and reserve your perfect affiliate marketing domain, visit our FREE Name Generator here.